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Art Direction 

by Amoeba

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about the course

About the Author

amoeba/Scott McPherson
A creative director/designer, motion director/AV video artist.
Started in Glasgow in the early 90s as a graphic designer/VHS VJ, evolving into an AV artist and creative director working for clients in the music industry, Broadcast/TV, Virtual Reality, XR, and live audio-visual performance.

A four module course

in leveling up your design approach and work methods for clients, improve your pitching skills to gain clients confidence in winning jobs with professional mood boards and style deck tips and techniques

Plus three TouchDesigner sessions from Stanislav Glazov. We are finalizing the program and will publish it soon. 

Areas of Use

Build your confidence in your work and approach clients with the aim to win jobs and gain client confidence in your ability to work with them.

Why Choose This Course

Full access to my 30 years of experience in the creative industries, with tips, tricks, and advice on your own work with individual feedback.

Start

September

Duration

7 sessions

Obligation

Turn up, listen, and ask questions

Your Minimum Skill Level

Entry level to industry

Commitment

1,5 hour per session

Format

Online, Curated

Who needs this

Motion Designers Media Artists 3D Artists VR / XR Producers NFT Artists Interactive Developers Musicians VJs AI/ML Enthusiasts Designers

What Will You Learn

Tips, tricks, and advice on how to improve your design/video/art/AV performance skills.

What Will Be the Results of the Course?

Creating an animated showreel of your mood board.
A better understanding and confidence in your own work and skills to approach a client and win the job.

Teachers

Scott Mcpherson

Course Author

Stanislav Glazov

Instructor for TouchDesigner

amoeba/Scott McPherson

A creative director/designer, motion director/AV video artist.

After leaving design college in Glasgow as a graphic designer in 1991, amoeba evolved as a one man, independent creative, as a VHS VJ, content provider and art director that combined graphic design, experimental typography and VHS video together in the newly forming techno/computer /motion graphics scenes in clubs and music events in Scotland.

In 1995 I moved to London providing creative client concepts, art-direction, design and production. 
in film, broadcast, print, interactive, installations stage and tour visuals and broadcast motion graphics, working for Festivals, MTV, record labels and TV Channels.

In 2000 amoeba relocated to Brighton, where amoeba.av was created and started to perform my own music and visual shows and develop more interactive work and skills. Performing at Festivals like Abracadabra in Moscow, Kanaztip in Crimea and various European and UK events and showcases. Now in 2024 working in various mediums VR/XR/AI/AV/Design and client bases in UK and Europe.

Link to this page location: #galery
name
name

syllabus

Detailed course program

Build student/artists' confidence and increase their personal brand by showcasing their best work in a portfolio website. Learn how to choose their best and strongest work.
Using my website [www.theestateovcreation](http://www.theestateovcreation/) as an example, I will showcase creative animation, design, and XR work that I have made. I will outline my approach to design standards and how I approach clients to gain their trust in creating work for them using my experience.
I will give advice on Design Practices and workflows to gain a client's confidence to pitch for a job. I will briefly talk about mood boards and style boards, setting up session 2.

Learn how to have an idea, create a mood board, tailor the idea and mood board to the client, and shape it with the creative input of the artist/student. I will use three different mood boards I have created to show different approaches.
I will outline and expand upon the main course text, show examples of mood boards/style decks, and how to pitch your idea to the client. I will explain how to make them look good, have a cohesive style, and outline the processes involved.

Here the students show their design thinking, mood board, and pitching documents and ideas, explaining their thought processes in their artwork/development of the idea.
I give full feedback and a critique of their work and ideas, showing where it works and where it can be improved.

Here we will look at and critique their proposed showreel for their client pitch created from their mood board. The students will showcase their final presentation showreel. After which, I will review and give feedback.
Then there will be a final Q&A session where participants can delve deeper into their practice, ask for advice, and showcase what they are working on to get constructive feedback and an industry professional opinion.

We will announce the program after the Person in Touch 005: Amoeba stream

We will announce the program after the Person in Touch 005: Amoeba stream

We will announce the program after the Person in Touch 005: Amoeba stream

Link to this page location: #book

777€ 555€

online course 

We will announce start date later

*you can pay 99€ now to fix early bird discount

  • Access to the course sessions
  • Access to lecture notes with references
  • Access to the shared chat for homeworks & topics discussions

Incl. VAT: 106,34 €
If you have EU VAT ID,
please, contact us to avoid double tax

Got any questions left? We are happy to help!   } } } } } } } } }

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